If your business is looking to advertise, it is important to seek advice on your advertising copy to avoid breaching the rules and having action taken against you by regulation authorities. If you produce false or misleading advertising, the Advertising Standards Authority (ASA) can investigate and ask you to amend or withdraw your advert, or refer you to other trading bodies for further action.

Importance of Professional help with Advertising Law

The consequences of failing to adhere to advertising guidelines can be serious and not only damage the reputation of your brand but could result in your competitors taking legal action against you or your brand facing censorship from advertising regulatory bodies.

It is important to ensure that when you produce any advertising it:

  • Does not mislead;
  • Does not make comparisons to competitors (unless in specific circumstances);
  • Does not exploit vulnerable consumers;
  • Does not discriminate;
  • Does not promote irresponsible/unsafe activities or behaviours;
  • Can provide evidence to substantiate any claims you have made;
  • Only includes testimonials that are genuine and where you have obtained the consent of the person who provided it; and clearly identifies any advertorials as advertisements

Why use Rothera Bray for Advertising Law?

At Rothera Bray we understand the complexities surrounding advertising and media law, so we will work with you to find out what you want to achieve from your advertising and how we can assist you to make sure your advertising achieves your aims whilst still being compliant.

We can advise on above the line advertising (adverts which appear in press, radio, television, magazines) and below the line advertising (direct mail, PR, brochures, email campaigns).

We work with advertisers, trade bodies and above and below the line agencies.

We have a wealth of expertise regarding copyright and the requirements of regulators.

We can draft commercial agreements on a variety of aspects relating to marketing and advertising, including sponsorship agreements and competition terms and conditions.

We can help resolve any disputes related to yours or your competitors’ advertising or marketing.

We can advise on how to make your marketing and advertising legally compliant.

We can help you with:

  • Branded content
  • Digital marketing/AdTech
  • Regulatory issues
  • Data privacy/protection
  • Sponsorship deals
  • Advertising agreements
Contact our Commercial Agreements Team

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Richard Hammond

“We provide clear solutions for your business legal needs”

Richard Hammond
Partner

If you’re happy then we’re happy too.

Contact our Commercial Agreements Team
Commercial Agreements & Contracts Team
Tim Gladdle is a Senior Partner and Head of Corporate and Commercial at Rothera Bray Solicitors

Tim Gladdle

Senior Partner & Joint Head of Department

Tim qualified as a solicitor in 1983, giving him 40 years of legal experience. He specialises in advising a wide range of companies on corporate affairs and transactions.

Richard Hammond

Richard Hammond

Partner & Head of Risk and Compliance

Richard Hammond is a Dispute Resolution specialist and mediator at our Lace Market office. Richard is also a notary public, processing client documents for international use.

Toby Preston is a Corporate and Commercial Partner at Rothera Bray.

Toby Preston

Partner & Joint Head of Department

Toby is a Partner who specialises in corporate law and business affairs. He has been a partner for over 10 years and been involved in many high profile acquisitions and disposals.

David is a Partner in the Commercial and Commercial Property department at Rothera Bray Solicitors.

David Tomlinson

Partner

David is a Partner at Rothera Bray Solicitors. He works from our Derby office and offers clients a wealth of expertise in commercial and commercial property matters.

 

Sandeesh Samra

Sandeesh Samra

Solicitor

Sandeesh Samra is a Solicitor in our Corporate and Commercial team and is based at our Lace Market office in the heart of Nottingham city centre.

Liam Wicks is a Solicitor in Rothera Bray’s Corporate & Commercial department at our Derby office.

Liam Wicks

Solicitor

Liam Wicks is a Solicitor in Rothera Bray’s Corporate & Commercial department and is based at our Derby office.

Erica Hurst a Paralegal in the Commercial Property Department at Rothera Bray Solicitors Derby.

Erica Hurst

Paralegal

Erica Hurst is a paralegal in Rothera Bray’s Corporate and Commercial department and is based at our Lace Market office in Nottingham city centre.

Find out how Rothera Bray can help you