Intellectual Property

We can advise on various ways to protect and exploit your intellectual property, including:

Designs

The shape or outward appearance of a product is protected by design law in the UK and Europe. Whilst unregistered protection exists automatically, by registering designs, you can ensure a stronger form of protection.

Our intellectual property team at Rothera Bray can provide advice on what protection your product currently has before you launch it to market and assist with making applications to register product designs.

Trade marks

Trade marks can be used to protect various aspects of your designs and branding including shapes, names and sounds.

Although you don’t have to register your branding as a trade mark, if you choose not to do so your branding is open to misuse by others. You would be reliant on the law of “passing off” (see below) to prove that it is your branding.

We can help you identify which jurisdictions you need to protect your trade mark in, carry out searches to make sure there are no conflicts with existing trade marks and register your trade mark appropriately. We can also advise on domain names in relation to trade mark registrations.

Passing off

Passing off applies to protecting unregistered rights associated with a business and its goods or services.

You may have grounds to sue for passing off if another business makes consumers believe that your goods or services are connected to them. However, this can be difficult to prove. Firstly, it is not always easy to show a misrepresentation has been made. Secondly, the claimant needs to be able to show that there is confusion amongst some members of the public in regard to the two businesses.

If you believe you have a case for passing off or you have been accused of passing off, our intellectual property team will work closely with you to ascertain the nature of the claim. We’ll advise you on whether we think you have a successful case and suggest methods such as alternative dispute resolution to resolve your conflict efficiently.

Licensing

By entering into an intellectual property licensing agreement, the licensor or owner of the intellectual property rights give permission for a licensee to use the rights in exchange for a royalty or fee. One licence can cover a trade mark and design rights.

An intellectual property licence offers the opportunities to get your product to different markets and territories faster, competitive advantage, and further generation of revenue.

We can advise on a wide range of licences, including design right licences, trade mark licences, product licence contracts and software licensing agreements. We review, draft and negotiate licence agreements for both licensors and licensees.

Why use Rothera Bray for intellectual property?

• We can advise you whatever the size of your business, from start-ups and SMEs to large multinational companies
• We will work with you to find out your aims and advise you on the most appropriate and cost-effective methods for protecting your intellectual property and achieving your aims
• We act for clients in various sectors
• We can also advise you if you are looking to protect your intellectual property online

We can also help with: